Open Lending and Ser Technology Corporation form a Strategic Partnership

AUSTIN, TEXAS – October 19, 2018 – Open Lending, LLC, is excited to partner with Ser Technology Corporation (Ser Tech) to jointly market Ser Tech’s Fetch Marketing credit data solutions while adding functionality to Open Lending’s auto refinance services. The result will provide clients striving to enhance their loan portfolio’s performance with a robust, full lifecycle lending solution.

Clients can expect to grow automotive loans through highly targeted and turnkey, Fetch Credit Data Marketing campaigns. They feature multi-channel delivery and are fulfilled through Open Lending’s flagship automated decisioning product, Lenders Protection. Call center support completes the solution by providing a personalized consumer experience for the borrower.

“We are excited to integrate Ser Tech’s credit data solutions to enhance our refinance campaigns and drive more automotive loan volume for our clients. Helping our lender clients say YES to more automotive loans means a great deal to us,” stated John Flynn, Open Lending’s Co-Founder, President, and CEO.

Ser Tech has extensive experience developing solutions for loan portfolio growth. The company’s methodology for identifying the best-qualified consumers to meet Open Lending’s decisioning requirements, customize marketing campaigns and deliver multichannel fulfillment creates a winning partnership for clients.

Shana Richardson, Ser Tech’s Co-Founder and CEO, said, “We have long recognized Open Lending as an industry leader in the automotive refinance space. The company employs smart and effective technology; more importantly I appreciate their philosophy of getting the consumer the best deal possible.”


Founded in 2000, Open Lending, LLC works exclusively with automotive lenders by providing loan analytics, risk-based pricing, risk modeling and automated decision technology. Based in Austin, Texas, the company services over 400 financial institutions nationwide. Through its proprietary technology, the Lenders Protection Program, financial institutions leverage powerful tools and customized analytics to underwrite direct and/or indirect loan approval decisions in seconds. Lenders are empowered to increase near and non-prime automotive loan volumes and yields with the protection of “A” rated insurance carriers, preventing additional risk to their loan portfolio. Lenders Protection, LLC is a wholly owned subsidiary of Open Lending, LLC.


Ser Tech is a financial technology services company helping clients generate new loans, provide actual FICO scores and credit education for consumers, and identify, measure and manage portfolio risk and opportunity through comprehensive loan management. Ser Tech is headquartered in Dallas, and has worked with more than 3,000 clients since 1994. To learn more about Ser Tech, visit